Scarlet Pearl Casino Resort Privacy Policy

Introduction

Land Holdings 1, LLC d/b/a Scarlet Pearl Casino (“Company” or “We”) respect your privacy and are committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy applies to individuals who visit or use the website scarletpearlcasino.com (“Website”), engage or interact with us through our official social media pages or other online platforms, communicate with us electronically or otherwise, participate in promotions or marketing activities, visit or patronize Scarlet Pearl Casino, or otherwise provide us with information in connection with our gaming, hospitality, dining, entertainment, retail, or other products and services (collectively, the “Services”). Please also visit our Terms of Use establishing the use, disclaimers, and limitations of liability governing the use of our Website.

Children & Age-Restricted Services
Our Website is not directed to children under 18 years of age, and gaming and other age-restricted Services are available only to individuals who meet applicable age and eligibility requirements. We do not knowingly collect personal information online from children under 13. We do not knowingly share personal data of, or process personal data for targeted advertising concerning, a consumer we know is at least 13 but younger than 16 without the consent required by applicable law. If we learn that we collected personal information from a child in a manner not permitted by applicable law, we will take reasonable steps to delete it. If you believe we might have information from or about a child, please contact us at social_reviews@scarletpearlcasino.com.

Information We Collect and How We Use It

We collect information from and about users of our Services, including information by which you may be personally identified, such as your name, postal address, email address, telephone number, government-issued identification information, online identifiers, or any other identifier by which you may be contacted or identified online or offline (“personal information”).

We collect this information:

Directly from you when you provide it to us.
Automatically when you use our Website or other Services, including through cookies, tags, pixels, and similar technologies.
From third parties, including our business partners, service providers, reservation and payment providers, advertising and analytics providers, social media platforms, and other vendors.

Information You Provide to Us

The information we collect on or through our Services may include:

Information that you provide by filling in forms using our Services. This includes information provided when you submit a contact request, make a reservation, upload a file, request further services, make inquiries about casino, hotel, dining, entertainment, promotions, rewards or loyalty programs, or other products or services, or report a problem with our Website.
Records and copies of your correspondence (including email addresses), if you contact us.
Reservation and payment information. When you book a hotel room through our third-party booking provider, TravelClick, we may collect your name, email address, physical or mailing address, telephone number, reservation details, and payment-card information. Payment-card information is used during the transaction, and Company team members generally may view only the last four digits. For reservations made by telephone, a team member may hear and enter the full payment-card number, but the Company does not retain the full number after the transaction, except that the last four digits may be retained for verification at check-in.
Gaming and Pearl Rewards information. When you participate in gaming activities or create or maintain a Pearl Rewards account, we may collect or inspect government-issued identification and age-verification information, address, telephone number, email address, player or rewards account identifiers, marketing preferences, and information concerning your participation in gaming, promotions, or rewards programs.
Information contained in documents, images, or other files that you choose to upload through the Website. Uploaded files may contain metadata, including location information embedded in images.

Information Collected Through In-Person Interactions

When you interact with our official pages on social media platforms, including Facebook, Instagram, X, TikTok, YouTube, and LinkedIn, we and the applicable platform may collect information concerning your interactions and engagement. The social media platform may collect and process information for its own purposes under its own privacy policy, and we do not control the platform’s collection, use, or retention of that information.

Information Collected Automatically
When you use our Website or other digital Services, we and our service providers may automatically collect information such as your Internet Protocol address, browser type, device characteristics, cookie or similar identifiers, pages viewed, links clicked, interaction with advertisements or embedded content, approximate location, and other Website activity.

Categories of Personal Information We Process
Depending on how you interact with us, the categories of personal information we process may include:

Identifiers and contact information, including name, address, email address, telephone number, player or rewards identifiers, online identifiers, and government-issued identification or age-verification information.
Commercial and transactional information, including reservations, purchases, payment transactions, gaming and rewards activity, promotion participation, preferences, and information concerning products or services requested or obtained.
Financial information, including payment-card information used to process transactions and the last four digits retained for verification, as described above.
Internet, device, and online activity information, including Internet Protocol address, browser and device characteristics, cookie identifiers, Website activity, interaction with advertisements, and approximate location.
Visual and security information, including surveillance video and information used to verify identity, age, or eligibility.
Communications and submissions, including correspondence, contact-form information, uploaded files, social media interactions, and other information you choose to provide.
Preferences and inferences, including marketing preferences and inferences regarding interests or likely preferences derived from interactions with our Website, advertisements, promotions, or Services.

We do not intentionally collect sensitive personal data through the Website. Information that you choose to provide or upload, however, may include sensitive personal data, such as precise geolocation embedded in an image or other information treated as sensitive under applicable law. We process sensitive personal data only as permitted by applicable law and, where required, with consent.

Third-Party Use of Cookies and Other Tracking Technologies
We and third parties that host, operate, maintain, support, or provide content, functionality, analytics, advertising, or other services for our Website may use cookies and other automatic data collection technologies to collect information about your devices, browsing actions, or patterns. Some content or applications, including advertisements and embedded content, on our Website are served by third parties, including website hosts and platform providers, reservation and payment providers, advertisers, ad networks and servers, analytics providers, social media platforms, content providers, and application providers. These third parties may use cookies, pixels, tags, or similar technologies to collect information when you use our Website. The information they collect may be associated with your personal information, or they may collect information, including personal information, about your online activities over time and across different websites and online services. They may use this information to provide interest-based (behavioral) advertising or other targeted content.

For example, we may use the following tools:

Google Analytics 4 (GA4) and Google Advanced Consent Mode. GA4 is a web analytics service that uses cookies and similar technologies to collect information about Website traffic, user behavior, device characteristics, and approximate location. We use Google Advanced Consent Mode, under which Google tags may load with default consent settings and adjust their behavior based on the preferences you communicate through our cookie-consent tool. When consent is denied, Google tags may send limited, cookieless pings and consent-status information for measurement and modeling; when consent is granted, cookies and additional analytics or advertising data may be used. We use GA4 information in aggregate and/or de-identified form to understand Website performance and improve our Website.
Google Tag Manager. We use Google Tag Manager to manage Website tags used for analytics and advertising. Tags deployed through Google Tag Manager operate according to the consent settings communicated through our cookie-consent tool.
GoDaddy. GoDaddy may provide domain, hosting, security, performance, analytics, and related Website services and may use cookies and similar technologies to operate, maintain, secure, and support the Website.
Wix. Wix may provide Website platform, hosting, functionality, security, analytics, and related services and may use cookies and similar technologies to operate, maintain, secure, and support the Website.
TravelClick. TravelClick, an Amadeus Hospitality company, hosts our online hotel-booking site and may process reservation, contact, and payment information to provide booking services. TravelClick’s own privacy practices are described in the Amadeus Hospitality Privacy Notice available at https://www.amadeus-hospitality.com/amadeus-hospitality-privacy-notice/.
Advertising technologies. We may use advertising technologies, including cookies, pixels, tags, or similar technologies, to deliver, personalize, measure, and improve advertisements and promotions for Scarlet Pearl Casino products and services, including casino, hotel, dining, entertainment, promotions, rewards or loyalty programs, and other products or services. These activities may constitute targeted advertising under applicable law.
Embedded content and social media features. The Website may include videos, images, maps, social media feeds, or other content embedded from third-party sites. The provider of embedded content may collect information, use cookies, or track your interaction as though you visited the provider’s site directly.

You may review or change your cookie preferences at any time by selecting the red circle with a white checkmark icon located at the lower left of the Website. You may also manage cookies through your browser settings. The cookies and other technologies that operate, and the data that providers receive or use, depend on your choices and the applicable technology.

Some browsers offer a “Do Not Track” setting. The Website does not currently respond to browser “Do Not Track” signals. This does not affect our processing of opt-out preference signals that applicable law requires us to recognize.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

How We Use Your Data

We use information that we collect about you or that you provide to us, including any personal information:

To present our Services and their contents to you.
To provide you with information, products, or services that you request from us, including information about casino, hotel, dining, entertainment, promotions, rewards or loyalty programs, or other products or services.
To process hotel reservations, payments, check-in verification, and related communications.
To create, administer, and maintain Pearl Rewards and other accounts; verify identity, age, or eligibility; administer gaming, rewards, offers, and promotions; and manage marketing preferences.
To protect the safety and security of our facilities, guests, associates, systems, and Services; prevent fraud or abuse; and satisfy gaming, financial, tax, legal, and regulatory obligations.
To analyze use of our Website and Services; improve functionality and guest experiences; and deliver, personalize, measure, and improve advertisements and promotions.
To fulfill any other purpose for which you provide it.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To notify you about changes to our Services or any products or services we offer or provide through them, including casino, hotel, dining, entertainment, promotions, rewards or loyalty programs, or other products or services.
To allow you to participate in interactive features on our Services.
In any other way we may describe when you provide the information.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this Privacy Policy:

To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Company about our Website users is among the assets transferred.
To service providers and vendors that host, operate, maintain, secure, support, analyze, advertise, process reservations or payments, provide communications or marketing services, or otherwise provide services for our Services.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.

Categories of Personal Information Shared and Categories of Recipients

The categories of personal information we may share include identifiers and contact information; commercial, reservation, gaming, rewards, and transactional information; payment information; Internet, device, and online activity information; visual and security information; communications and submissions; and preferences or inferences. Depending on the purpose, we may share these categories with:

Website, hosting, security, and technology providers, including GoDaddy and Wix.
Reservation and payment providers, including TravelClick and applicable payment processors.
Analytics and advertising providers, including Google and other advertising-technology providers.
Communications, email, text-message, marketing, and customer-service providers.
Social media platforms and embedded-content providers when you interact with their features.
Security, surveillance, fraud-prevention, professional-advisory, legal, regulatory, and governmental recipients, where applicable.
Affiliates, buyers, successors, or other parties involved in an actual or proposed corporate transaction.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our terms of use and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Land Holdings 1, LLC d/b/a Scarlet Pearl Casino, our customers, guests, or others.

Targeted Advertising and Sale of Personal Data

We do not sell your personal data.

We process Internet, device, online activity, approximate location, and related information through cookies, pixels, tags, and similar technologies for targeted advertising. You may opt out of targeted advertising by changing your preferences through the cookie-settings icon described above or by submitting a privacy-rights request as described below.

Where required by applicable law, we will process legally recognized opt-out preference signals for targeted advertising or sale of personal data.

Your Privacy Rights

Subject to applicable law, you may have the right to:

Confirm whether we process your personal data and access that personal data.
Correct inaccuracies in your personal data, considering the nature of the data and the purposes of processing.
Request deletion of personal data concerning you, subject to applicable exceptions and retention requirements.
Obtain a copy of personal data you previously provided to us in a portable and, where technically feasible, readily usable format.
Opt out of the processing of personal data for targeted advertising, sale of personal data, or profiling in furtherance of decisions producing legal or similarly significant effects, as applicable.

How to Submit a Request
You may submit a request by using the Contact Us form at https://scarletpearltcasino.com/about/contact-us, emailing social_reviews@scarletpearlcasino.com with the subject line “Privacy Rights Request,” or writing to the mailing address listed in Contact Information below. To opt out of targeted advertising, you may also use the Website’s cookie-settings icon. Please do not send payment-card numbers, government-issued identification numbers, or other highly sensitive information by email.

We may request information reasonably necessary to authenticate your identity and request. We will not require you to create a new account to exercise your rights, although we may permit or require use of an existing account where allowed by law. An authorized agent may submit an opt-out request on your behalf where permitted by law, subject to verification of the agent’s authority and, where applicable, your identity.

We will respond to an authenticated request within 45 days after receipt. We may extend the response period once by an additional 45 days when reasonably necessary, and will notify you of the extension and the reason for it within the initial response period. We may deny or limit a request where permitted by applicable law and will provide the applicable explanation.

Louisiana Appeals

If you are a Louisiana resident and we decline to act on your request, you may appeal by using any request method described above and stating “Louisiana Privacy Appeal.” We will respond in writing within 60 days after receiving the appeal. If we deny the appeal, we will provide information about the online mechanism through which you may contact the Louisiana Attorney General to submit a complaint.

Marketing Communications and Account Information

You may update certain contact information through the Player Portal or Scarlet Pearl app, by telephone, or on property, subject to identity verification. You may opt out of marketing emails by using the unsubscribe link in an email or by contacting us. You may request removal from direct-mail marketing by telephone or on property. Text-message marketing is governed by the applicable Text Terms and Conditions available at https://scarletpearltcasino.com/text-terms-and-conditions.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our Services, administer reservations and rewards programs, comply with gaming and other legal or regulatory obligations, resolve disputes, maintain security, prevent fraud and abuse, and protect our legal rights. Retention periods vary based on the type of information, the purpose for which it was collected, and applicable legal or regulatory requirements.

As described above, the Company does not retain a full payment-card number after a reservation transaction, although the last four digits may be retained for verification and recordkeeping. Our service providers may retain information in accordance with their own legal obligations, contractual requirements, and privacy notices.

In some circumstances we may pseudonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Changes to the Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page. The date the Privacy Policy was last revised is identified at the top of this page. You are responsible for periodically visiting our Website and this Privacy Policy to check for any changes.

Contact Information

To ask questions, submit a privacy request, appeal a privacy-rights decision, or comment or complain about this Privacy Policy and our privacy practices, contact us at: